Retay USA
- 402
- separate rounds of changes, three months building and seven shipping since
- 42
- page layouts saved as plain files, so every design change can be reviewed
- 5
- custom content types behind the dealer and product data
Retay USA is the US importer for Retay shotguns ... a name hunters recognize. Most WordPress sites get edited straight on the live server, and then you refresh and hope. This one does not.
WordPress, run like software
The site itself is WordPress, built with the Bricks page builder. What makes it different is everything around it. Quality checks run automatically before any change is accepted, so broken work never gets into the project in the first place. Automatic scanning keeps keys and passwords from ever being saved into the project.
Nothing reaches the live site by hand
Every change gets built and reviewed on a private copy of the site first. Moving it to the live site is a script, not a checklist somebody follows from memory, so the same steps happen in the same order every single time.
That has a plain benefit for the client: what goes live is exactly what was approved on the private copy, and a release is a thing you run rather than an event you survive.
It is the most engineering-rigorous WordPress build we have done, and the payoff is not a feature you can point at on the page. It is that the site can be changed without anyone holding their breath.
