Statamic rebuild for a precast manufacturer. Every product photo came off a phone, at the jobsite.
Websites for
coolers, calls,
sonar, shotguns,
tree stands...
and the people
who make them.
Mostly outdoor brands. Some concrete, one golf course. Built and run by people who give a damn ... the first seven years somewhere else, the rest out of River Falls, Wisconsin.
The territory
We already know what you sell.
- 125
- sites shipped
- 9in10
- of them outdoor
- 15
- years of it
The categories repeat. So you never have to sit there explaining your own product to your web guy.
- KeyBar
- NASP Schools
- FishArmor
Coolers
Frigid Rigid
Game calls
Freq Calls
Sonar shuttles
FishArmor
Shotguns
Retay USA
Tree stands
Boats
GoBoat, Slammer Marine
EDC
KeyBar
Concrete
Superior Precast, HoleMole
Archery
Grills
One golf course
The one in town
The rest
Leather, broadheads, kennels, wheelbarrows, hitch pins... the long tail
How this is set up
No account managers.
No hand‑offs.
No ticket queue.
The people who design your site build it. The people who build it run it. When something breaks on a Sunday, the email goes to the same people who wrote the code ... and it gets answered.
How it gets built
Built like a product,
not a campaign.
Industrial design, which is product development, then multimedia. That training is one long habit of asking how a thing actually gets made. What does it have to do. Who uses it. What does it cost to build. What happens on version two. A storefront asks the same questions in a different order. It is why nobody here needs the category explained first.
BODE is Corby, plus the people he trusts when a job needs more hands. No juniors, no bench, no account managers. One person scopes your project, and that same person is still on the hook for it in year five ... including the night it breaks.
Selected work
Squarespace to Shopify. Every cooler here is a render ... ours, not photography, not stock.
WooCommerce to Shopify replatform for the original EDC key organizer. Selling never paused.
Took over a working Shopify Plus store and removed what was quietly costing them money.
Storefront for the Retay firearms US importer, on a staged deploy pipeline ... staging first, production second.
WordPress build for the National Archery in the Schools Program.
(opens in a new tab)Launch is
the middle
of the job.
This is the half most shops never quote for, because it never ends.
The terms, out loud
What this costs is not a secret.
There are two ways to do this. One is a normal fee, quoted up front and written down before you spend a dollar. The other is a share of what the site makes, for when the site basically is the business. We tell you which one fits before you have to ask.
That second one is the whole point. We only make money if you make money. Either way we want the same thing you do ... the site has to earn. We would rather build something that works than bill for something that does not.
Who this is not for
Not for everybody
- You need it in two weeks. We will say no. Fast and bad is still bad.
- You want the cheapest option. Those places exist and they are fine. We are not one of them.
- You want a big agency. Deck, departments, discovery phase. Some companies need all of that. We do not have any of it.
The direct line
Tell us what you're building.
corby@bode.designThat address is not a queue. It lands in the inbox of the person who will build your site, and it gets answered ... usually the same day, occasionally the next one if we are at a wrestling meet or a ball field somewhere.